Nursing Now is a three-year global campaign run in collaboration with the International Council of Nurses and the World Health Organization.
Nursing Now is run by a Campaign Board made up of nurses and non-nurses from 16 different countries. The campaign is a programme of the Burdett Trust for Nursing.
Nurses are at the heart of most health teams, playing a crucial role in health promotion, disease prevention and treatment. As the health professionals who are closest to the community they have a particular role in developing new models of community based care and support local efforts to promote health and prevent disease.
Nursing Now is based on the findings of the Triple Impact report. The report concluded that as well as improving health globally, empowering nurses would contribute to improved gender equality – as the vast majority of nurses are still women – and build stronger economies.
Nursing Now aims to improve health globally by raising the profile and status of nurses worldwide – influencing policymakers and supporting nurses themselves to lead, learn and build a global movement.
The changing needs of the 21st Century mean nurses have an even greater role to play in the future. New and innovative types of services are needed – more community and home-based, more holistic and people-centred, with increased focus on prevention and making better use of technology. These are all areas where nurses can play a leading role. However, maximising nurses’ contributions will require that they are properly deployed, valued and included in policy and decision-making.
Nursing Now will work with partners around the world to advocate for more nurses in leadership positions – to help nurses achieve the influence they deserve. It will also help nurses access better education and training, while supporting them to share research and evidence of effective practice
Nursing Now will encourage health leaders to invest in nursing and introduce new models of care that maximise nurses’ contributions to achieving Universal Health Coverage which would guarantee everyone the right to quality health care without financial hardship.